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Privacy Policy

Last updated: November 7, 2026

This policy explains what personal information Tensorpunk collects when you visit tensorpunk.com, buy or activate our software, join the beta program, or contact us, and what we do with it. We keep it short and plain. If anything is unclear, email us at [email protected].

Who we are

Tensorpunk LLC (“Tensorpunk”, “we”, “us”), based in the United States, makes audio software, including MACE and Vaelis. We are the controller of the personal information described here. For anything privacy-related, contact us at [email protected].

What we collect

  • Account and order details: your name, email address, billing address, the products you bought, order history and any notes you add at checkout.
  • Payment details: card and PayPal payments are handled by Stripe and PayPal. We never see or store your full card number; we only receive confirmation of the payment and, if you choose to save a card, a token and the last four digits from Stripe.
  • Software licenses and activations: your license keys and, each time our software activates or checks a license, the IP address and basic device/software information (user agent) of that request. We use this to deliver what you bought and to prevent license abuse.
  • Beta program (if you join): the agreement you accept (name, date and IP address), the system specs and profile details you give us, bug reports, feedback, uploaded log files, and records of build downloads (date, operating system, IP address and user agent). If you opt in to the leaderboard, your chosen nickname is shown to other testers.
  • Emails and support: messages you send us and our replies. If you subscribe to our newsletter, your email address and subscription preferences.
  • Website usage: pages visited, the site that referred you, device and browser type, approximate location from your IP address, and how you interact with pages. See “Cookies and analytics” below.
  • Security logs: IP addresses and login attempts, used to protect accounts and the store against fraud and attacks.

How we use it

  • To process orders, deliver downloads and license keys, and provide updates and support (needed to perform our contract with you).
  • To keep records required for tax and accounting (legal obligation).
  • To prevent fraud, card testing, license abuse and attacks on the site (our legitimate interest in keeping the store safe).
  • To run the beta program and improve our software (contract with beta testers / legitimate interest).
  • To send newsletters and product news, only if you opted in. Every email has an unsubscribe link (consent).
  • To understand how the site is used and measure our advertising. For visitors in the EU, UK and Switzerland we only do this after you accept in the cookie banner (consent).

We do not sell your personal information.

Cookies and analytics

  • Essential: cookies that keep your cart, checkout and login working, and security cookies from Cloudflare that protect the site from bots. These are always on.
  • Analytics: Google Analytics (_ga cookies) and Microsoft Clarity (_clck, _clsk), which show us how visitors use the site, including heatmaps and session recordings. Clarity masks what you type into forms.
  • Marketing: Google Ads (_gcl cookies) to measure whether our ads lead to purchases, and WooCommerce order attribution (sbjs_ cookies), which records how you found the store (for example, which link or campaign) and attaches it to your order.

If you are in the EU, UK or Switzerland, analytics and marketing cookies are off until you choose otherwise in the cookie banner. You can change your choice at any time with the “Cookie settings” link at the bottom of every page. You can also block or delete cookies in your browser settings.

Who we share it with

We share personal information only with the service providers that help us run the business, and only what they need:

  • Payments: Stripe and PayPal.
  • Hosting, security and downloads: FastComet (web hosting, USA) and Cloudflare (content delivery, security, and software download storage).
  • Email: Mailgun (order and account emails), MailPoet (newsletter), and Google Workspace (our mailboxes).
  • Analytics and advertising: Google (Analytics, Ads), Microsoft (Clarity), and Automattic (Jetpack site statistics).
  • Bug tracking: beta reports you submit may be copied into our private issue tracker (GitLab).

We may also disclose information if the law requires it, to protect our rights or the safety of others, or as part of a sale or transfer of the business.

International transfers

We are based in the United States and our servers and most of our providers are there too, so your information is processed in the US. Where the law requires it, our providers protect transfers from the EU, UK and Switzerland with recognized safeguards such as the EU-US Data Privacy Framework or Standard Contractual Clauses.

How long we keep it

  • Orders and invoices: as long as tax and accounting rules require.
  • Your account and licenses: for as long as your account and licenses exist, so you can keep re-downloading and activating what you bought. You can ask us to delete your account at any time.
  • License activation records: for the life of the license.
  • Beta program data: for the duration of the program and as long as it is useful for the product, unless you ask us to delete it.
  • Newsletter: until you unsubscribe.
  • Analytics: according to each provider’s retention settings (for example, Clarity keeps recordings for about 30 days and Google Analytics keeps event data for up to 14 months).

Your rights

Depending on where you live, you may have the right to access the personal information we hold about you, correct it, delete it, get a copy in a portable format, object to or restrict how we use it, and withdraw consent at any time (this does not affect anything we did before you withdrew it). To use any of these rights, email [email protected] from the address on your account. We will reply within 30 days and will not treat you differently for asking.

If you are in the EU, UK or Switzerland and think we have handled your data wrongly, you can also complain to your local data protection authority.

Security

The site runs over HTTPS, admin accounts use two-factor authentication, and payments are handled by PCI-compliant providers. No system is perfectly secure, but we work to protect your information and will notify you and the authorities as the law requires if a breach affects you.

Children

Our store and beta program are not meant for children under 16, and we do not knowingly collect their personal information. If you believe a child has given us their information, contact us and we will delete it.

Changes to this policy

We will update this page when our practices change and change the date at the top. If a change is significant, we will tell customers by email or with a notice on the site.